Virgin Media Business
Mobility campaign
Making mobility, mobile
Virgin Media Business needed to stand out in the B2B telecoms space and drive leads for their mobile connectivity solutions. Whilst competitors relied on generic stock imagery and forgettable messaging, there was an opportunity to do something bolder and authentically VMB.
The challenge
How do you make mobility solutions feel mobile? Most competitors showed people at desks or in offices, hardly a compelling case for connectivity on the move. The brief was to build awareness across four key topics: Security, Customer Experience, Employee Experience, and Voice Migration. So the focus became demonstrating the freedom and flexibility beyond the office.
The process
Competitor research showed everyone playing it safe. That sameness was the opportunity. Instead of static office scenes, I developed a concept showing people on the go in urban street environments. The key visual hook was augmented street art graphics that interacted with the subjects, illustrating each message point in a bold, distinctive way.
I designed four distinct street art pieces, one for each topic area, unified through VMB’s brand colours. Leading the team, I produced the core assets and directed the rollout across digital, social media and print.
The outcome
The campaign's success led to the street art style becoming a template for other VMB service offers. The results backed it up: 97% increase in online sessions, 20% above lead-generation target, 95% rise in brand search volume, and 73% email open rates with 14% click-through.
Beyond the numbers, the approach cut through a crowded market and proved you could make B2B telecoms engaging.
