Brand builder & creative partner

It depends on who I’m working with. For agencies, the process is usually straightforward: a resource or studio manager secures a booking, and I take the brief from there, either through them or directly with the account team. I slot in cleanly and get on with it.

For smaller businesses less familiar with the design process, I can help shape the workflow too. Not everyone knows what a good brief looks like or what to expect at each stage, and that’s fine. Part of what I offer is making the whole thing feel manageable, not mysterious.

Mainly two types. Marketing agencies who need reliable senior creative support, whether that’s covering a busy period, filling a specialist gap, or bringing in someone who already knows their way around a particular sector or brand. Whatever the need, I’m easy to onboard and quick to get started.

And smaller businesses that don’t have in-house design support, or have very little. I can pick up an existing brand and run with it, producing assets and making recommendations along the way. The kind of support for businesses that want someone to take ownership, not just take instructions.

Comfortably. I’ve worked with comprehensive brand guidelines for some of the world’s largest organisations, so picking up an existing brand and running with it is second nature.

But following guidelines is the baseline. The more interesting work happens in the interpretation: understanding how to evolve and stretch a brand without losing what makes it recognisable. That’s where experience and judgement turn coherent marketing into something genuinely engaging.

Availability varies week to week, but I’m flexible by nature. Most agencies book me a week in advance, though I can often help out at shorter notice too. And because I don’t work fixed hours, I’m able to pick up tasks outside core office hours when it’s needed.

I’m also comfortable juggling multiple projects at once, fitting smaller requests around larger ones rather than making you wait. If you’re not sure whether I’m available, the best thing to do is just ask.

Usually with a kick-off call. We run through the brief together, clarify any questions, agree on check-in points, and set a clear deadline. It’s a straightforward process that keeps things moving without surprises.

For smaller businesses, there may be an additional discovery stage depending on the project. Brand development work, for example, benefits from a bit more upfront conversation before the design work begins. But the core process is the same: kick-off, check-ins, sign-off, and delivery.

I work on either a day rate or hourly rate depending on the scale and nature of the project. For agencies, this is usually agreed upfront as part of the booking process.

For smaller businesses, project costs vary depending on scope. A budget conversation early on means we can shape the project to fit your priorities.